Is Search Engine Optimization Right for your Law Firm?

I have personally practiced law with various law firms, and every day as a lawyer is different and often unexpected. Many lawyers attended law school with visions of courtroom battles, and that may or may not be how your legal practice has turned out. It’s safe to say, however, that very few lawyers pictured themselves as marketing experts when they enrolled in law school or when they joined or started their law firm. And yet, marketing is a huge part of the success of any law firm.

Particularly in today’s market, you must be able to increase the visibility and establish the credibility of your business. One of the most effective ways to do this for any law firm is through a process known as SEO.

Search Engine Optimization, commonly referred to as “SEO”, is a process of improving your online presence in order to enhance the experience of each visitor and to cause search engines to rank your site more highly for relevant keywords. In the simplest possible terms, the goal of SEO is to structure your law firm’s website so that (1) More potential clients will want to come to your site; (2) Potential clients who do visit your site will generally find what they’re looking for; and (3) Search Engines (such as Google and Bing) will rank your website higher for relevant search terms, thereby encouraging even more potential clients to visit your site.

SEO seeks to bring a steady stream of FREE traffic to your law firm’s website (in contrast with pay-per-click marketing, where your law firm would pay for each visitor who clicks an advertisement to visit your site).

Search Engine Optimization is not the only way or even a necessary way to market your law firm, but it is one of the most effective and cost-efficient ways. Every day, millions of individuals and business seek legal advice or assistance, and a huge portion do so through online searches. Knowing how to use SEO to take advantage of these searches can make an enormous difference to your law firm’s ability to find new clients and new opportunities.

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Marketing Lift-Off provides a wide variety of Search Engine Optimization services to law firms, including:

Keyword Research: This is the foundation of any search engine optimization strategy, for an attorney or really for any business. By figuring out what potential clients are searching for, we can help law firms optimize their websites (a) to provide visitors with the information that they are searching for and (b) to begin moving up the search engine rankings for relevant search terms.

Website Optimization: Optimizing your website is a simple process of figuring out how to provide the best possible experience for a visitor and then encouraging the visitor to contact your law firm for more information or assistance.

Backlinks: Backlinks are links to your website from other websites. Backlinks are critical so that visitors are able to find your site, and so that search engines value your site more highly. Building an authoritative and informative website is the first and most critical step to getting more websites to link to your law firm’s site. After that, it’s important to find local and industry-specific organizations and encourage them to link to your law firm’s website.

Search Engine Rankings: High search engine rankings are the key to free traffic to your website. There is no big secret to achieving high search engine rankings – rather, following the 3 steps above almost invariably leads to significant improvements in rankings and in website traffic.

At Marketing Lift-Off, we tailor our services to the needs of each law firm, no matter how big or small. Give us a call today, and we can discuss how Marketing Lift-Off can assist your law firm.