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Attorney Marketing

Attorney Marketing

Attorney Marketing has Changed

Let Us help you Take Advantage and get More Clients:

Review your current marketing and establish a concrete and comprehensive plan

Professional website development if you don’t already have one

Rank your website higher in search engines

Refine your online presence so that visitors are more likely to become clients

Run successful ads online or in print

Most importantly, establish strong industry relationships for long-term referrals

Click Here for a free consultation or Call Us at (646) 206-5553

Traditionally, attorneys and law firms have marketed themselves either through word-of-mouth and existing personal relationships or through television and print advertisements. Successful attorneys still use these forms of marketing, but they are no longer the easiest or most effective methods of marketing. What has changed?

The internet has revolutionized how potential clients approach legal issues and hire attorneys. Today, when someone has a legal issue, they typically first research that legal issue on the internet. Once they realize that they need an attorney, they may ask for recommendations from their friends and family, but it is more likely that they will return to the internet to find an attorney. Here’s what this means for you:

If you’re an attorney looking for more clients, you now have more options than ever at your disposal. While you must continue making use of personal recommendations, you can also now capture potential clients when they are performing internet searches for legal answers and for attorneys. Because there is an endless stream of people searching for legal answers and attorneys online, your potential client base is much larger than you could ever get through personal referrals alone. At Marketing Lift-Off, we help attorneys and law firms tap into this endless stream to generate a constant flow of new clients. In addition, we don’t overlook more traditional marketing opportunities, such as print, television, and good old-fashioned in-person networking.

Find More Clients

Find More Clients Without Spending a Fortune

Let’s face it: competition for clients is stiff among attorneys. Being a good attorney is often not enough. Moreover, advertising can get expensive very quickly, especially if it doesn’t immediately lead to new clients.

As founder of Marketing Lift-Off and several other businesses (as well as being an attorney myself), I appreciate the desire to find new clients without spending a fortune. That’s why I have designed Marketing Lift-Off’s services in the most affordable way possible. In addition, we attempt to provide results as quickly as possible and keep our clients updated on our progress regularly.

If you’d like to learn more about the services we offer or the types of results you can expect, please call me at (646) 543-2576 or email me at [email protected].


Here are some recent articles that we’ve written on Attorney Marketing:

I’ve been on a kick lately with many of my clients about focusing on building relationships.  This really applies to any business anywhere, but particularly for attorneys and law firms, building relationships is absolutely essential to your long-term success.

networkingThere was a time, in the US and elsewhere, that almost all business came either because you had a captive audience (you were the only lawyer in town) or else because someone knew somebody else who recommended you.  In other words, if you had any competition, then you relied almost exclusively on recommendations and referrals.

Without overstating the obvious, times have changed.  For well over a hundred years now, lawyers have been able to advertise in newspapers and periodicals.  Radio and TV offered new forms of marketing, and the Internet is another story altogether.  Personally, I highly recommend making use of every opportunity you have to market yourself and your firm.  However…

You CANNOT rely solely on the Internet, TV, or any other form of advertising. 

You MUST build strong and lasting relationships in your field…

Continue reading “Building Relationships as a basis for Attorney Marketing” »

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